“Go ahead and wash it with our detergent.”
Now this is REALLY confident advertising. And a really good idea.
But here’s the problem… Let’s just for a second assume this does NOT work the way it should… (And I don’t think it will.) Then it seems like “Breeze Exel” was aiming just a litte bit to high.
But hey… It was probably made to win an award. Not consumers. ;)

